Archive for the ‘Technology’ Category

The Evolution of the Web

The web today is a growing universe of interlinked web pages and web apps, teeming with videos, photos, and interactive content. What the average user doesn’t see is the interplay of web technologies and browsers that makes all  this possible.

Over time web technologies have evolved to give web developers the ability to create new generations of useful and immersive web experiences. Today’s web is a result of the ongoing efforts of an open web community that helps define these web technologies, like HTML5, CSS3 and WebGL and ensure that they’re supported in all web browsers.

The color bands in this visualization represent the interaction between web technologies and browsers, which brings to life the many powerful web apps that we use daily.

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“Is Facebook trying to be like LinkedIn?”

Brands may soon be able to advertise in the news feeds of Facebook users who aren’t fans of their pages.

The social network revealed Tuesday that it will begin testing promoted posts that can reach people who haven’t “liked” a company’s Facebook page.

“Starting soon, we are beginning a very small test that will allow marketers to promote page posts to people beyond their fans in the news feed,” says Facebook spokeswoman Annie Ta. “These ads may appear on both desktop and mobile.”

The ads will look like typical page post ads in the news feed, but will be labeled as “sponsored,” Ta tellsMashable in an email. A screenshot of the ad shows an option to “like” a company’s page in the top right hand corner of the post.

“We think this will make it easier for businesses to reach more people,” she says.

Currently, only fans who like a brand’s page receive its posts in their news feeds.

Last week, Facebook introduced new mobile ad units to help app developers market themselves. The units drive users to new apps to download in Apple’s App Store or Google Play.

Facebook says it has directed users to both app stores 146 million times, from early July to early August, through clicks from news feed, timeline, bookmarks and App Center.

In June, the social media giant introduced Sponsored Stories for the news feed that are specifically for mobile devices.

Do you like the idea of promoted posts in your Facebook news feed? Tell us in the comments below.

Source : http://mashable.com/2012/08/15/facebook-promoted-post/

Nearly 2 billion Facebook shares could come to market in the next nine months as lockup rules expire.

LinkedIn is not the sexiest social media firm. But its earnings were solid and may even help lift Facebook’s stock.

NEW YORK (CNNMoney) — Facebook’s post-IPO life has been rocky, and on Thursday it will face one of the toughest times for a newly public company: the first day that some insiders are allowed to dump the stock.

Like many initial public offerings, Facebook’s May 18 debut included a “lockup” agreement that requires some shareholders to hold on to their stock for a certain period. When a company’s locked-up shares are set free, the stock typically tanks, since millions of new shares flood in at once.

Facebook’s first reckoning day is here.

Insiders will be free to sell off about 271 million shares on Thursday. Since Facebook (FB) has lost nearly half its value since its debut, some may jump at the chance.

The reasoning behind lockups, which usually last 90 to 180 days, is to prevent the market from being swamped with too many of a company’s shares immediately after an IPO. Keeping stocks scarce can help boost their value.

Facebook’s fellow newly public Internet companies felt the pain when their lockups ended. LinkedIn (LNKDslumped as much as 7% on its lockup expiration day, and Groupon (GRPN) fell 10% to hit a new low.

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Thursday is only the first in a series of lockup expirations for Facebook. Its unusual, tiered system means several more waves are coming, and a total of 1.8 billion shares could hit the market in the next nine months.

Ken Sena, an analyst at Evercore Partners, warned in a note to clients that the stock drag “is likely to be drawn out” because of the staggered schedule.

But S&P Capital IQ analyst Scott Kessler shrugged off the concerns, and even upgraded his rating on Facebook to “buy” from “hold” on Tuesday. “We do not expect early employees and investors will be aggressive sellers of FB shares at current levels,” he wrote in a client note.

The big Facebook stock dump could come in mid-November. That’s when Facebook will convert the special form of restricted stock units, or RSUs, held by most of its staff into actual shares of its stock.

Facebook’s employees will owe taxes this year on the value of that stock. Like most companies that issue RSUs, Facebook is handling the logistics on its employees’ behalf. (The employees are still ultimately responsible for making sure their tax bills are fully covered.)

Facebook plans to withhold a big chunk of its employees’ shares — roughly 120 million — and sell them on the open market to cover the tax bill. Selling off so many shares at once could hammer the company’s stock price. So Facebook has a Plan B: It can tap its credit lines and cash reserves to pay off the tax bill without issuing equity.

A Facebook representative declined to comment on which route the company plans to take.

Facebook has carefully lined up its options. It took out a $3 billion credit line specifically earmarked for the potential RSU-linked tax bill, and it’s currently sitting on $10 billion in cash.

At Facebook’s current share price, the tax bill would total around $2.6 billion. If its stock price keeps dropping, that bill will shrink further.

Facebook did get a vote of confidence from one investor last week. Netflix(NFLX) CEO Reed Hastings, who’s also a member of Facebook’s board, disclosed to regulators that he recently bought $1 million worth of shares in the social network.

Source : http://money.cnn.com/2012/08/15/technology/facebook-lockup/index.html